Babe Ruth is arguably the best baseball player who ever played the game. He is certainly the most famous. Modern baseball sluggers can’t compare to the accomplishments of Babe Ruth and owe so much to him and how he changed the way the game is played.

Born George Herman Ruth, he became known as The Sultan of Swat because of his powerful swing and his ability to swat a baseball like no one before him, and perhaps no one since. You too can become a Sultan in your business just like the great Bambino himself – a Sultan of SWOT.

Learn how to use a simple SWOT Analysis to propel business growth and business core development.

You can also hit it out of the park!

Every business owner, manager or project leader should learn how to use a SWOT Analysis as a cornerstone of any annual business checkup, business plan review or business strategy planning session. A SWOT analysis is perhaps the simplest, easiest and most effective (bang for the buck) evaluation that you as a business owner, manager, project leader of professional can do to review, update and ensure that you are following the business plan or roadmap that you have drawn up for yourself. (You have a written business plan and strategic roadmap don’t you??).

A SWOT analysis promotes proactive thinking and planning rather than the reactive ‘seat-of-your-pants’ or ‘I feel it in my gut’ method of decision-making.

What is a SWOT Analysis anyway?

A SWOT analysis is essentially a tool for managing change, determining strategic direction and setting realistic goals and objectives. The process requires an honest review and assessment of four main components of your business or processes. Simply put – it is a way to lay out the core issues and the resources needed to address them. A SWOT analysis leads to a proactive approach to problem solving versus the all too common reactive approach.

A SWOT analysis begins with an ‘internal’ review of your strengths and weaknesses, the “S” and “W” of the SWOT acronym. It then moves on to a review of external factors, your opportunities and your threats, the “O” and “T” of the SWOT analysis.

The Process of SWOT

As mentioned before, a SWOT analysis is very simple, but requires honesty and rigor. Start with four blank sheets of paper. On the top of each page write the words, Strengths, Weaknesses, Opportunities and Threats.


Beginning with the page with the title Strengths.

Identify and write down – in bullet item format – all of the strengths of your organization or particular process you are analyzing.

What are the positive characteristics and the added-value components? This could be your products, your customer service, your patents, intellectual property and/or your employees. When you are done, evaluate the list and grade them in terms of strongest to least strongest.


Repeat this same exercise with the page titled Weaknesses.

What are your weaknesses? Be honest. NO sugar coating. This analysis is a gut check. Look in the mirror and no holding back. What are the items, the processes, the internal deficiencies that are not performing well? Are your products old, do you have deadwood employees, are your systems antiquated. Do you suffer from undercapitalization?

Again – prioritize from the weakest of the weak on down.


Move on the page titled Opportunities.

This section gets to the real guts of this analysis because it reveals where future growth lies. What are the areas that you would really want to excel in? Do you want to capture more market share? This is where you evaluate where you can leverage your strengths, your USP (unique selling proposition), your core competancies. Opportunities represent areas in which your company could grow, increase profitability, revenue, and market share. Similar to the others – you will prioritize these in terms of best opportunity to worst.


Finally, let’s move on to the page titled Threats.

Write down what are the threats to your business, not just the current ones but what you think might come up as a threat in the future. Threats are typically external, such as competitive products and companies, demographic changes, supply chain problems, but could also be internal such as the loss of key individuals or lack of access to capital to fuel growth.

For example, if you are a retailer, a major threat could be having a Big Box store open nearby. Or a threat could be if your key manager or employees leave for another company. (This could also be an opportunity to get fresh faces into the company or promote from within)

What factors to consider

There are many key factors to consider for each area of the SWOT analysis. Most are core business items, however, every business has unique issues directly related to it. Some of the issues to consider when completing a SWOT analysis include:

Management Team

Depth of Staff


Operational Efficiency

Utilization of Technology

Quality control and other processes

Products/Product Development


Distribution Channels/Supply Chain

Online presence/branding


Financial stability

Taking a SWOT at Babe Ruth

So let’s use our SWOT Analysis technique to evaluate the career of Babe Ruth, the Sultan of SWAT. What were his strengths, his weaknesses, the opportunities he had and the threats he was faced with?

Babe Ruth’s Strengths

It is obvious to anyone with any limited knowledge of baseball that Babe Ruth’s strength lay in his ability to hit home runs. He was a large man for his time, 6′ 2″ 215 lbs. He leveraged this into a powerful swing that allowed him to swat the baseball longer distances than anyone before him. He was an accomplished pitcher, even before he switched positions. This understanding of the pitchers mindset most definitely aided his ability to see or anticipate the pitches that were thrown to him.

A little known fact was that Babe Ruth had one of the highest batting averages in all of baseball history. So, not only did he hit the ball far but he hit it well and often. He was able to intimidate the opposing team and pitchers just by his swagger, which he backed up through his consistent performance.

Babe Ruth’s Weaknesses

The great Bambino liked to live life large. He had a very flamboyant lifestyle off the baseball diamond. He had a much recorded weakness for women and for alcohol. He did not take very good care of his body, the core strength that led to his success.

He also came across as quite vain. This did not sit well with the baseball owners of the time who wanted to control their star player.

Babe Ruth’s Opportunities

More than any other ball player of his era, Babe Ruth, created opportunities that had not existed before. His fame both on and off the field and his accomplishments led to salaries and benefits that had never been paid heretofore to anyone in the game. Because of his ability to hit the ball, he created opportunities for others on his team to shine, to drive in runs and raise the level of their game. He also provided the owners of the NY Yankees the opportunities to build a new stadium (the house that Ruth Built) and win more World Series titles than they could have otherwise imagined.

Babe Ruth’s Threats

Due to his tremendous batting skills, there was always a threat that opposing teams would not throw him pitches to hit. He was walked more than anyone had at the time. No statistics were kept then of intentional walks, but it is logical to surmise that many of his walks were on purpose in order to limit the damage he could have done by batting. Babe was also a threat to himself. His womanizing led to an unhealthy life and venereal disease. His drinking and lack of discipline off of the baseball diamond led to a steep decline in his baseball skills and a diminished career longevity. In fact, he passed away at an early age of 53.

We have used The SWOT analysis of Babe Ruth,the Sultan of SWAT, to reveal how this simple, yet piercing analysis can be done not only on a business in general, but also on specific processes and even individuals and careers.

Source by Joel Goobich